Perhaps mostly recognised as the 24-hour restaurant chain where you can eat pancakes 24-7, have some unmentionable and interesting conversations after partying all night, or even where a hardcore band has performed.
But, for the rest of us, “America’s Diner” was well-tuned into the American late-night dinner crowd. We partnered with Atari to create “remixes” of their 80’s classic video games as an app download.
It was a definite hit that had the trade press talking, and brought in new fans, young and old, for those classic games.
We upgraded the TVC too and introduced “remixed” dishes, like the Red, White and Blue Slam!
