Introduced the 2019 Mazda CX-5 with a simple question…how does this stylish SUV fit into your life?
“Completed By You” drew inspiration from the Ensō circle, which we further interpreted as a symbol for togetherness. The idea fit perfectly with Mazda Europe’s tagline of “Drive Together”.
Mazda Europe needed to update messaging due to COVID-19 using existing CX-5 footage. I worked with the creative team to revise copy, and acted as the producer through direct contact with the sound and film production companies.